FREE Fully Funded Social Media Courses

Are you employed in an SME (with 1 - 249 employees)?

Are you located in the South East Local Enterprise Partnership (SELEP) area: Kent and Medway?

If you have answered YES to the above, please look at the FREE courses available to you...

COURSE: Facebook Marketing For Your Business

COURSE: Developing Your Business Online

COURSE: Email Resources And Business Tools

COURSE: Using Social Media For Your Business

COURSE: Social Media Advertising and Promotion

Course Details


Facebook Marketing For Your Business

Day 1 - Tuesday 27th June 2017

Day 2 - Wednesday 5th July 2017

Day 3 - Friday 21st July 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

What You Will Learn?

From this course you will have a fully completed, up and running Facebook Business Page on Facebook which is fully optimised. 

You will have the knowledge to harness the power of all the Facebook Business Page features and have a template and ideas to put together your content calendar for your Facebook social media posts that will attract more reach and engagement. 

This course enables you to market your business on Facebook to the right target audience, at the right time with the correct content that gains points from the Facebook algorithm.

-
Days
-
Hours
-
Minutes
-
Seconds

AGENDA

Day One - Classroom

  • What is Facebook?
  • Why use Facebook for your business?
  • Is your target audience on Facebook?
  • What are your goals in using this platform?
  • Set up your Facebook Business Page
  • Fully optimize your Facebook Business Page


Day Two - Classroom

  • Take a tour of all the available features on a Facebook Business Page
  • Put together your Facebook Content Editorial Calendar
  • Learn how to gain an organic reach without spending too much on advertising
  • The Facebook algorithm
  • How to produce engaging content for more reach


Day Three - Classroom

  • Generate leads and enquiries from Facebook
  • New features of Facebook including; Facebook Market Place, Facebook Live and using Facebook Groups Effectively


2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.


Social Media Advertising and Promotion

Day 1 - Thursday 11th May 2017

Day 2 - Friday 26th May 2017

Day 3 - Thursday 1st June 2017  

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

Day 1 - Monday 3rd July 2017

Day 2 - Monday 10th July 2017

Day 3 - Monday 17th July 2017  

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

What You Will Learn?

During this course, you will learn the importance to understand the use of promotional campaigns on social networking sites, be able to plan how to use digital vouchers for marketing purposes.

You will be able to plan the implementation of social networking sites, advertising campaigns for Marketing purposes and to understand current national and international legal and organisational guidelines for a social networking advertising / promotional campaign.

AGENDA

  • Find out how to use digital vouchers for marketing purposes
  • Learn how to plan the implementation of Social Networking sites, advertising campaigns for Marketing purposes
  • Learn how to use promotional campaigns on social networking sites
  • Explore the current national and international legal and organisational guidelines for a social networking advertising / promotional campaigns


2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

-
Days
-
Hours
-
Minutes
-
Seconds

Email Resources And Business Tools

Wednesday 31th May 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

Friday 30th June 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

Friday 14th July 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

What You Will Learn?

From this course, you will have knowledge and the skills to start implementing email marketing within your overall marketing strategy plan. 

You will also be aware of other available business tools on the market. You will have the knowledge to use different Mailchimp features and have a template you can start working on with your next Mailchimp email marketing campaign.

This course enables you to market your business with email marketing and targeting your audience at the right time with useful information but also being able to follow up by analysing the reporting system of your email marketing software.

AGENDA

  • What is email marketing? 
  • Why will email marketing be part of your marketing plan? 
  • How can email marketing benefit your business?
  • Who are your customers? 
  • What are you trying to achieve with email marketing? 
  • How can you gain data, or build your list? 
  • Explore Mailchimp 
  • What is your message? 
  • Learn all about subject lines, split testing, and killer content ideas
  • Create your email marketing content calendar


2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

-
Days
-
Hours
-
Minutes
-
Seconds

Using Social Media For Your Business

Day 1 - Wednesday 7th June 2017

Day 2 - Friday 23rd June 2017 (10:30am - 5:00pm)

Day 3 - Wednesday 28th June 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

Day 1 - Wednesday 5th July 2017

Day 2 - Friday 7th July 2017

Day 3 - Wednesday 19th July 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

What You Will Learn?

During the course, you will get to understand how to select social media tools and channels most suitable for your business which will allow you to plan your marketing campaign to its fullest, and with identifying of keywords and optimisation you can ensure that you are reaching out to your target audience appropriately.

This will also include the importance of knowing how similar businesses, are also using social media.

AGENDA

  • Who should be involved in the decisions surrounding social media implementation
  • How the success of the social media will be monitored and analysed
  • The importance of developing a social media policy
  • The importance of developing a reputation management policy
  • How you have monitored the social media used in the business
  • How you have identified improvements to a business use of social media


2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

-
Days
-
Hours
-
Minutes
-
Seconds

Developing Your Business Online

Thursday 29th June 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

Wednesday 19th July 2017

Medway Innovation Centre, ME5 9FD

9.30am - 4.30pm

What You Will Learn?

From this course, you will learn how to take your business online and start getting in front of your target audience on the right channels. 

You will have the knowledge to start thinking about the marketing activities you would like to use to establish the presence and awareness of your business online. 

This course enables you take the steps to take your business online and get ahead of your competition with great content and measure your online activities to get a return on investment.


AGENDA

  • What is your business or business idea? 
  • What is your vision/plan for your business? 
  • Why should you consider taking your business online? 
  • Learn how taking your business online can get your results? Case studies 
  • Find your target audience and build a community 
  • Who are your influencers? 
  • Check out what your competitors are doing online and analyse their activities 
  • Create a content strategy attracting more people to your website, call to action and to join your community. Focus on blogging here. 
  • Learn how to monitor your online activity and engage with your audience 
  • Measure your business online


2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

-
Days
-
Hours
-
Minutes
-
Seconds

Frequently Asked Questions

1. Course Eligibility

• Age 16+

• Employed in an SME (1 - 249 employees) 

• Employer is to be in the South East Local Enterprise Partnership area: Kent and Medway

To be eligible for support from the ESF an individual must be:

• Resident in the UK and able to take paid employment in an EU member state 

• Learners cannot access funds to repeat a previous qualification level

2. Will I have to take any assessments?

• Yes, but this won't effect if you pass the course;

• Classroom discussion both in groups and as a whole class about the different areas of the content being taught 

• Kahoot.it quiz to test the knowledge of what has been learnt by the class

3. How will we be taught?

• Classroom learning – both practical and theory

• Online Webinar to go over more in-depth practical sessions that will be recorded for the learners future use and reference 

• Facebook LIVE video for Q & A’s

4. What qualifications do I need to do this course?

No formal qualifications are required. Just an appropriate command of English, a flair for social media and your drive and enthusiasm to successfully finish the course.

5. Do I require a laptop or iPad to do this course?

Yes. Please note you will need to have access to a laptop / iPad to complete your coursework.

6. Where will the course be held?

Medway - The Innovation Centre, Maidstone Road, Chatham, ME5 9FD.

7. What next?

Please register your name against the course(s) you would like to attend. Once registered, you will receive confirmation of your place. 

8. How much is the course?

This course is fully-funded providing you meet the above criteria.

ZC Social Media 2017 - SELEP